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Noto-cho tour guide - Noto Peninsula | Noto-cho, Ishikawa sightseeing portal site

About Noto

World agriculture inheritance
Village forest village Sea Noto-cho of Noto

There was scenery that had not been known yet in Noto-cho in Noto.

Okunoto - The northernmost point of the Hokuriku region. A city facing the Sea of Japan, embraced by the peninsula. Noto can provide a marvelous experience for visitors, evoking feelings of nostalgia due to its landscape, abundant with agricultural biodiversity. Noto can provide a marvelous experience for visitors, evoking feelings of nostalgia due to its landscape, abundant with agricultural….
The area provides a truly astonishing landscape, and brings visitors closer to old-Japan thanks to a culture preserved and passed on over decades. Rich with nature, and against the backdrop of a peaceful ocean. (I think this should go above with other parts referring to nature)

Noto province was officially established 1300 years ago. Following World War II, Japan’s economy boomed. And while society began to buzz thanks to the wide-spread economic revitalization, Noto remained a place untainted by construction, holding onto its serene charisma. The area was even designated as an area of Globally Important Agricultural Heritage in 2011 by the Food and Agriculture Organization of The United Nations and brings together a symbiosis between The beauty of which speaks for itself, further enriched by its cultural unique cultural heritage. Find this exceptional path to Japanese history in Noto.

It is about 1 hour 20 minutes from Haneda Airport

NOTO TOWN [Japanese pronunciation: Notocho] / Ishikawa prefecture

Noto Town is a small village of 17.000 people. Despite of the size, there are several agricultural related Festivals (Matsuri) such as „Aenokoto“ or „Kiriko“ the lantern festivals which have been handed down to today. There’s a strong relationship between the traditions and the farming lifestyle. That’s why Noto is registered in Globally Important Agricultural Heritage Systems by the Food and Agriculture Organization.

While people become accustomed to convenience, Noto Town offers a very different experience. It is a town free of trains, buses and taxis––even phone reception here can at times be a luxury. But what comes with this is a chance to immerse yourself in Noto’s deep-rooted surroundings, allowing travelers an opportunity to get lost and find themselves. Noto is noted as a town full of friendly locals, . welcoming visitors and happy to share a conversation

There’s a quote it says: „Noto - an area so tender, it reaches the soil beneath you. Implying that from the people you meet, to the land ideal for farming, you will find yourself encompassed in a utopia like no other. If you are courteous about all these customs and try to step out from your comfortable zone, people from Noto will welcome you and support you devotionally. If you reach out to Noto, Simply put, Noto will reach out to you, with open arms.

Matsuri (Festival) Culture

„Satoyama Satoumi“ - One of the the Globally Important Agricultural Heritage Systems is strongly associated with the lifestyle as seen in Notocho. The famous „Aenokoto“ which is the Intangible Cultural Heritage is based on the rituals of agriculture. Also, the praying for a good catch and for safety: „Kishu“ - is a ritual of loading the sacred tree of the Shinto religion the „Sakaki“ and the sacred sake onto the fisherman’s ship. The „Kiriko (=Lantern) Matsuri“ is a festival proudly exhibited by locals for several decades, accredited as a Japan Heritage by the Agency for Cultural Affairs. Starting with the strange festival: „Abare Matsuri“ in Ushitsu area, the fishermen’s festival: „Niwaka Matsuri“, „Matsunami - Ningyō Kiriko Matsuri“ , „Grand Yanagida Dai Matsuri“ and the 9 Lanterns Festival „Ogisode Kiriko Matsuri“ etc. there is the huge color palette for performing the individuality of their places and their history.Proud locals will show their love of their hometown through the shaking off a Kiriko (lantern), proudly marching down streets to a traditional rhythm.

Food culture

Noto is one of the leading trapping fishery place in Japan. Noto is one of Japan’s leading fishing towns, with catches of yellowtails, jack mackerel and many others, carried out across the winter season. Such fish can be found at local markets. Near the XXX, visiting Ogi Harbour is a must, well-known for its squid. Noto is also known for its fermentation techniques, such as Narezushi“(= lactic fermented sushi) and Konka Iwashi“ (= fermented sardine). Japan has a special culture of not wasting your food. This is evident in the case of ‘Ishiri’, a soy sauce using fermented squid guts. Additionally, you can find a host of locally harvested vegetables, produced by the Globally Important Agricultural Heritage Systems.Whatever culinary delights you are looking for, Noto has you covered. Don’t believe me, taste it for yourself!
There is a lot of traditional fermentation food such as "Narezushi" or "Konkaiwashi" to Noto called fermentation large country. Not only we bring taste to dishes, but also "ISHIRI SOY SAUCE" using the internal organs of squid projects food culture of Noto as tradition seasoning born from too good wisdom in that.

That was in Noto-cho